Sales & Marketing
Cost of acquisition, customer value, margin by channel
Sales discounts without knowing what that customer cost to acquire. Marketing spends against a budget set by feel. Nobody can say which channel earns and which burns, because the cost sits in one place and the revenue in another.
With reporting that tied lead cost to actual account performance, qualification cost fell by around 80%.
- We rebuild the real cost of acquisition per channel, service included
- We connect what a customer costs to what a customer is worth over time
- Margin per customer and per channel, updated without needing an analyst
- The discount thresholds sales can use without eating the margin
Finance Optimization
P&L, forecast, closings, investor reporting
The numbers exist but they arrive late. They live in three different files, one person knows how to read them, and any decision has to wait for the close. So you decide on what you remember, not on what happened.
A finance function built from zero, with investor reporting and bank signature, and two national P&Ls held through a post-acquisition integration.
- A P&L you read in five minutes, not five days
- Forecast and budget someone actually uses, not a file from January
- Shorter closings that do not depend on a single person
- Investor and bank reporting, when there are investors and a bank
Process & Automation
Hours given back, fewer errors, capacity without hiring
The team is drowning in manual work. The only known way to add capacity is to hire, and every extra person adds coordination instead of removing it.
An order cycle taken from around twenty hours to around twenty minutes with a purpose-built web app.
- A map of where the hours actually go, measured and not guessed
- Redesign before automation: automating chaos only multiplies it
- Automation where the maths works, with the maths written next to it
- The handover to your team, so it holds without us
AI for Operations
Practical programmes for bringing artificial intelligence into everyday work and turning it into a lever for growth, for the people and for the company.
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